ROLE DESCRIPTION OVERVIEW
We are hiring a data-driven, customer-focused Campaign Manager to scale revenue and implement account-based marketing strategies.
As a Campaign Manager, you’ll create end-to-end, data-driven, account-based marketing campaigns to drive high quality pipeline from an accounts list. You’ll optimize every aspect of the campaign to maximize results and ensure we meet our pipeline creation goals. You will work closely with the Sales, Product Marketing, Customer Success, and Marketing Operations teams to understand our buyers and execute high-performing campaigns. You’ll be responsible for achieving challenging pipeline targets as Playvox expands and transforms customer service teams around the world.
This is a great opportunity for someone who is looking to grow with a high-caliber team at a fast-paced company while making a real impact on the business. If you are curious, resourceful, results-driven, strive for excellence, and thrive in a collaborative environment, then this is the right challenge for you.
SENIORITY LEVEL
Mid-level
EMPLOYMENT TYPE
Full-time
LOCATION
United States
RESPONSIBILITIES
- Develop and maintain an in-depth understanding of our target accounts' business needs, pain points, and purchasing behavior
-Strategize, plan, execute, manage, and measure multi-channel, full-funnel account-based marketing campaigns within an established budget to expand our reach, deepen customer engagement, drive product adoption, and/or retain customers
-Establish clear goals for marketing campaigns, programs, tactics, and report on performance to goals
- Develop and manage project plans to ensure smooth, on-time delivery of marketing campaigns and initiatives
- Collaborate with key stakeholders (Sales, Product, Customer Success, Operations) to identify new approaches and target audiences
- Other projects and responsibilities as assigned
REQUIREMENTS
- At least three years of relevant B2B software marketing experience with proven results
- Previous Account Based Marketing experience
- Highly quantitative, data-driven individual
- Curious to try new ideas with the goal of optimizing acquisition efficiency
- Customer obsessed
- Excel in high-growth fast-paced environment
- Strong verbal and written communication skills (Spanish language proficiency is a plus)
- Hands-on experience with marketing technologies including marketing automation platforms, marketing attribution, web analytics, A/B testing tools, etc. (prior experience with Salesforce.com, Marketo, Bizible, Terminus, Triblio and/or 6Sense a plus)