Playvox

Campaign Manager, Workforce Engagement Management

ROLE DESCRIPTION OVERVIEW

As a Campaign Manager, you’ll create end-to-end, data-driven, demand generation campaigns that fill our new business funnel with high-quality leads. You’ll optimize every aspect of the campaign to maximize results and ensure we meet our pipeline creation goals. You will work closely with the Sales, Product Marketing, Customer Success, and Marketing Operations teams to understand our buyers and execute high-performing campaigns. You’ll be responsible for achieving challenging pipeline targets as Playvox expands and transforms customer service teams around the world.

SENIORITY LEVEL

Mid-level

EMPLOYMENT TYPE

Full-time

RESPONSIBILITIES

  • Strategize, plan, execute, manage, and measure multi-channel, full-funnel campaigns within an established budget to reach new customers
  • Establish clear goals for marketing campaigns, programs, and tactics, and report on performance to goals
  • Develop and manage project plans to ensure smooth, on-time delivery of marketing campaigns and initiatives
  • Collaborate with key stakeholders (Sales, Product Marketing, Customer Success, Operations) to identify new approaches and target audiences
  • Specific projects include (but are not limited to):
    • o Designing, executing, and evaluating multi-channel marketing campaigns designed to attract, engage, and convert Prospects into Pipeline
    • o Designing, launching, and maintaining New Logo nurture campaigns

    REQUIREMENTS

    • At least three years of relevant B2B software marketing experience with proven results
    • Highly quantitative, data-driven individual
    • Curious to try new ideas with the goal of optimizing acquisition efficiency
    • Customer obsessed
    • Excel in high-growth fast-paced environment
    • Strong verbal and written communication skills (Spanish language proficiency is a plus)
    • Hands-on experience with marketing technologies including marketing automation platforms, marketing attribution, web analytics, A/B testing tools, etc. (prior experience with HubSpot a plus)